The Soapbox: Hating on the competition is no way to promote an MMO

Recently, RIFT was back in the news, offering free subscription time to new and returning players. While I salute Gamigo’s generosity here, whenever the topic of RIFT comes up, I can’t help but think of the spectacularly ill-advised “we’re not in Azeroth anymore” ad campaign. In my opinion, RIFT was about as close to a carbon copy of […]